The word Media Kit is banded around quite a bit by bloggers and PR alike. You may have even been asked for one or perhaps you haven’t so you don’t really know if you need one…let’s find out if you do!
What is a Media Kit?
A media kit is like the CV for your blog, a good one includes:
- An introduction to your site and its audience;
- Showcases your writing and achievements (including your niche and important collaborations);
- Can also include your rates for sponsored posts and advertising.
Do I Need a Media Kit?
If you want to monetise your blog and work with Brands, PR companies and potential advertisers, this is a neat, succinct way to show potential collaborators who you are and that you mean business. You might not always be asked for it, but having it available (and up to date*) will save time!
* By updating your media pack on a monthly basis you are also keeping an eye on your stats, so you know your growth month on month and it should also make conversations with possible partners much easier.
Media Kit Layout
You can lay out you media kit however you want, but following a clear structure, as follows, may help to begin with.
- Your blog name, and you can use your blog header if you have one, and tag line;
You may also like to add a personal touch by including a recent professional photo of you.
Write a brief overview introducing yourself and your blog, for example, where you are from, why you started blogging and what do you like to write about. Explain your blog’s niche and why it stands out. This is your elevator pitch so be sure to mention any awards and achievements here!
Social Media Links/Stats
Include your most popular social media platforms, with links and statistics (number of likes/followers). If you only have say 10 followers on Instagram, I would suggest leaving that out for now. Be sure to update this section regularly.
You can find all the statistics you need quite easily using Google Analytics, and your Media Kit should include:
- Monthly views;
- Unique visitors; and,
- Monthly pageviews.
You can also include your bounce rate, and Domain Autority and Page Authority, which you can find here. Again, be sure to update this section regularly.
This is a little bit of background about your audience, which again you can find in Google Analytic. Think are they male or female? Where do they live? And any other nuggets you may have from, say, a recent survey.
Working with you
How do you want to work with brands? You can list them here and stipulate your terms. For example;
- Sponsored posts – £X per post
- Reviews – in exchange or for a fee?
- Competition hosting – do you charge?
- Social promotion – some bloggers tweet for a fee
- Do you accept guest posts – again, do you charge?
Some bloggers don’t include their rates in their Media Pack, purely because each project is different and one size does not fit all! You may also want to mention any discounts you offer for longer term agreements, but remember, you will also be sending a cover letter, so things like PR or long-term discounts could also be stated there.
If you have worked with any brands, much like a CV, talk about the most well known brands but don’t necessarily include them all! You may also want to use their logos for extra visual appeal.
When you work with a brand or PR on a project, it’s a nice idea to ask them for feedback and if possible a testimonial that you could include in your Media Kit. These are your references!
- Make it Look good – It will be easier to update if you use word, however, you can be more creative using something like PicMonkey. As you will need to update your stats regularly, perhaps design it so that a simple block the same colour as the background will cover the previous text!
- Be professional.
- State your disclosure policy.
- Keep it concise. People are busy so we’d suggest 2 pages as a maximum.
- Low traffic? Traffic is important, but brands also like engagement. Show your influence in other ways, perhaps you have a small but loyal following. Find ways to demonstrate this.
- Include one or two images, which are similar to the style of your blog. This makes it more personal and demonstrates your photography too.